Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Bys: Pereira, Ines Veiga and Santos, Jose Duarte

As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by In s Pereira, Paulo Alexandre, and Jos Duarte Santos, this book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs.

• Format: Paperback
• Language: English
• ISBN: 1668489856
• ISBN13: 9781668489857
• Release Date: November 2023
• Publisher: IGI Global
• Length: 356 Pages
• Weight: 1.82 lbs.
• Dimensions: 0.7" x 8.5" x 11.0"