Effective Advertising: Understanding When, How, and Why Advertising Works

By Gerald J. Tellis

We are supplying a paper edition but we want a case edition set up.

• Format: Hardcover
• Language: English
• ISBN: 0761922520
• ISBN13: 9780761922520
• Release Date: November 2003
• Publisher: Sage Publications
• Length: 216 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.2" x 9.2"