Economy And Marketing And Organizational Behavior Cases studies

By Johnny C.H. Lok

The final thematic discussion seeks to integrate the previous chapters and provides an overview of the marketing management process in the context of an increasingly globalized marketing environment.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1983960365
• ISBN13: 9781983960369
• Release Date: January 1
• Publisher: Createspace Independent Publishing Platform
• Length: 562 Pages
• Weight: 2.83 lbs.
• Dimensions: 1.1" x 8.5" x 11.0"