


Written specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case...

This textbook offers a succinct introduction to the world of business. With the perfect balance between economic theory and practical application, the third edition takes a contemporary approach to the subject by drawing on relevant examples and real-world case studies to explain...
