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Gain a strong understanding of economic principles with the hundreds of lively examples found in McEachern's ECONOMICS: A CONTEMPORARY INTRODUCTION, 11E. This book draws on what you already have observed through your life experiences to help explain economic concepts, choices,... Read Full Overview

Easy to understand and filled with lively real-world examples, ECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, is your ideal introduction to the principles of economics. McEachern approaches the course by using many economic concepts that you've likely encountered in your... Read Full Overview

This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive... Read Full Overview

This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive... Read Full Overview

This very successful textbook is distinguished by a superior writing style that draws upon common reader experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of readers' intuitive... Read Full Overview