



Arm your students with the knowledge necessary to survive in a consumer's market. Bring the real world of consumer economics into your classroom. South-Western joins you in wanting to help your students become aware of the consumer world. Engaging activities and projects allow...



This text employs an "issues approach" to consumer economics. Each chapter has one or two consumer issues that are highlighted through engaging, real world examples. These real world examples are highly applied aspects of everyday consumer situations.




This text employs an "issues approach" to consumer economics. Each chapter has one or two consumer issues that are highlighted through engaging, real world examples. These real world examples are highly applied aspects of everyday consumer situations.

This text employs an "issues approach" to consumer economics. Each chapter has one or two consumer issues that are highlighted through engaging, real world examples. These real world examples are highly applied aspects of everyday consumer situations.

This text employs an "issues approach" to consumer economics. Each chapter has one or two consumer issues that are highlighted through engaging, real world examples. These real world examples are highly applied aspects of everyday consumer situations.


This text integrates theory and practice to help students make informed consumer decisions. Contains helpful advice and warnings of common fraudulent practices. Revisions throughout reflect concerns regarding current economy.