Economic and Human Behaviour a Reply to Social Psychologists

By: Florence, Phillip Sargant

"Economic and Human Behaviour a Reply to Social Psychologists" explores the intricate intersection of economic theory and the burgeoning field of social psychology. Written by the distinguished economist Phillip Sargant Florence, this work serves as a critical defense and examination of economic methodology in response to the psychological critiques of the early 20th century. Florence addresses the fundamental motivations behind consumer choice, labor, and market interactions, seeking to reconcile the abstract models of classical economics with the complex realities of human impulse and social influence.

The text provides a rigorous analysis of the "Economic Man" construct, evaluating how the insights of behavioral science can be integrated into economic logic to create a more comprehensive understanding of industrial and commercial life. By engaging directly with the skepticism of social psychologists, Florence offers a sophisticated perspective on how individual behavior and collective social forces shape the economy. This work is a significant contribution to the history of economic thought, prefiguring many themes in modern behavioral economics. It remains an essential resource for scholars and readers interested in the evolution of the social sciences and the psychological foundations of economic activity.

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• Format: Paperback
• Language: English
• ISBN: 1025477014
• ISBN13: 9781025477015
• Release Date: February 2026
• Publisher: Tradd Street Press
• Length: 104 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"