Ebay Powerseller Secrets, 2e

By Brad Schepp and Debra Schepp

Book Overview

Join the ranks of top eBay sellerswith even more insider tips

Are you ready to take your eBay selling to the next level? This beyond-the-basics guide reveals the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers. Now it's your turn to start earning up to $150,000 per month through your eBay business

The Second Edition of eBay PowerSeller Secrets is packed with up-to-date guidance in effectively running a eBay store, selling and shipping internationally, finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, and much more.

Sidebar] NEW Covers eBay Express, eBay's Marketplace Research reports, ProStores, Skype, eMail Marketing, and even selling through Amazon and your own website. Plus, checklists to help you stay on track

Learn from hundreds of PowerSellers just what it takes to succeed on eBay:

Determine what sells best on eBay, when it sells, and whyDevelop listings that create high traffic and product demandHandle end-of-sale payments and protect yourself from fraud and lossManage listings, inventories, and communications Track incidentals, deductions, expenses, and other tax-related itemsAutomate to ease processes such as creating and posting listings, managing feedback, e-mail, and shippingUse Blogs and eBay Guides and Reviews to drive traffic to your listingsMake big money through eBay's Affiliates program

• Format: Paperback
• Language: English
• ISBN: 0071498168
• ISBN13: 9780071498166
• Release Date: December 2007
• Publisher: McGraw-Hill Companies
• Length: 416 Pages
• Weight: 1.58 lbs.
• Dimensions: 1.0" x 7.3" x 9.2"

Customer Reviews

Great book, well worth the money!

Although I've been using eBay for several years, and have been a Powerseller on and off, I still learned a lot from this book. It was also an entertaining and interesting read and included a few interesting profiles of popular Powersellers with their stories of how they got started, what they sell, etc. I certainly recommend this book for anyone interested in selling on eBay-well worth the money and certainly way better than any of the eBay for Dummies books.

Ebay Powerseller Secrets

This is the second book that I have read so far about Ebay. I found this book very helpful. As the title suggests, it gives the reader a great deal of insider information and advice on finding products to sell on Ebay, how to manage your inventory, getting payments for your goods, and maintaining good records. I would recommend it to anyone looking to sell on Ebay.

Intriguing Book for Internet Entrepreneurs

(The following is a recap of a review I wrote for a DP Directory newsletter, having found the book quite impressive.) I was mesmerized by this book. I actually read all 374 pages of it in one sitting, pausing only to take a few notes. Okay, I will admit - it was Super Bowl Sunday, and what else was I going to do? But that by no means can explain how intensely fascinating I found this inside glance into the world of eBay's elite club of "Power Sellers." In my few meager attempts, I haven't been very successful at selling on eBay. Having a quick trigger finger for those high-pressure final minutes of an auction, I'm much better at buying. Now at least I know why my sales didn't go so well - I was doing almost everything wrong. Did you know that the color blue sells better than any other color on eBay? I certainly didn't. Did you know that ending your auction on one certain day of the week, at certain peak hours, dramatically increases your chances of success? It never occurred to me that ending my auctions at 1:00 a.m. on Tuesday morning was a bad idea. (But when I read the book I certainly had a "duh" moment.) While reading this book I learned about the scads of services that have grown up to support and enhance trading on eBay. For example, Sellathon tracking software will help you run multiple auctions, a free auction newsletter (AuctionBytes) keeps you informed of the latest trends, and you can even listen to eBay Radio broadcasts! "eBay PowerSeller Secrets" covers everything, from calculating sell-through rates (although I think the math was a little fuzzy at times) to working with shipping services. I liked the stories about the "real people" behind the eBay handles. Why do I care about eBay Power Sellers? I am a software developer who sells games on the internet. The Power Sellers are very successful at selling online. According to the eBay criteria, they must sell at least $1000 a month for 3 months running. Some of these Power Sellers average $150,000 per month in online sales, and these top sellers were the main focus of this book. Software developers should pay close attention to what they are doing right. Automate Everything. More than anything else, perhaps, the book stressed the necessity of automating every possible process. In one excellent passage the authors pointed out that time spent in doing things by hand is just like money out of your pocket. Software developers who want to sell their wares on eBay may well find the actual listing tips to be the most valuable information in "eBay PowerSeller Secrets." Once again we find that content and selling go hand-in-hand. This fascinating book explains that you need to fully describe exactly what you are selling; the more information the better. Make it fun; that's a big part of eBay's charm. Use the About Me page to give some personal details about you or your company. The buyers want to know there is a real person behind the listing, and one whom they can trust. Li

Breaks the mould for eBay manuals

Too many eBay books have nothing more than common-sense and filler that is easily picked up from the eBay help pages. This book is different because it does not waste time on the basics and draws on the experience of successful sellers. Even seasoned PowerSellers will pick up enough ideas to make it an excellent investment.

This is for Sellers on the Varsity team

This book is not for the casual or hobbiest eBay seller. It is targetted directly at those who want to either extensively supplement their income or even make selling via eBay their sole source of income. To that end it details such things as source of product, pricing strategies, auction listing composition, automating the process, photography, tools and resources, shipping and customer service issues. With it, you will benefit from the shared "how to" provided by of dozens of eBay Power Sellers. Think of it as a graduate school reference and you won't be far off. I wish it was available when I started.