Early '70s Radio: The American Format Revolution

by Kim Simpson

Book Overview

Early '70s Radio focuses on the emergence of commercial music radio "formats," which refer to distinct musical genres aimed toward specific audiences. This formatting revolution took place in a period rife with heated politics, identity anxiety, large-scale disappointments and seemingly insoluble social problems. As industry professionals worked overtime to understand audiences and to generate formats, they also laid the groundwork for market segmentation...

• Format: Paperback
• Language: English
• ISBN: 0826461336
• ISBN13: 9780826461339
• Release Date: July 2011
• Publisher: Bloomsbury Publishing PLC
• Length: 288 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"