E-Shock: The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

By Michael de Kare-Silver

Preface and Acknowledgements Introduction Overview and Main Themes Definitions and Consumer Trends Learning from the Pioneers in Electronic Selling Future Growth of Electronic Shopping - Look Out for 2005 ! The ES Test - How to Tell How Much Your Business is Going to be Affected How Can Retailers Respond Ten Strategic Options for Retailers Store of the Future Rapidly Improving Technology Meets Growing Demand The World is Changing Structural Differences will be Overcome How Can Manufacturers Respond Ten Strategic Options for Manufacturers The New Marketing Imperatives Setting the Strategy and Mobilizing the Organization Appendix 1: The Retailer Dilemma Appendix 2: Retail Banking: A Case Study

• Format: Paperback
• Language: English
• ISBN: 1349147761
• ISBN13: 9781349147762
• Release Date: January 1998
• Publisher: Palgrave MacMillan
• Length: 279 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"