E marketing in hospitality industry Practices performance and service quality

By: Dinesh, Kumar

INTRODUCTION

GROWTH OF THE HOSPITALITY SECTOR

Hospitality is the beautiful association between host and guest, or run-through

or act of being hospitable. Hospitality is welcoming and entertaining guests.

Hospitality is also known as an act of caring and dealing with kindness to guests,

visitors, strangers, or whoever is in need.

In fact, the current face of hospitality which is very professional dates back to

Classical Rome. People were in habit of inviting the near and dear ones, close

and distant family relatives, and even friends too into their farmhouses, business

premises, or big homes, having lunches, dinners, or even small parties and

celebrating with them. The concept was that people would start out as unknowns,

become friendly, and then, become known and friendly. Slowly with the passage of

time, it became a regular practice within Roman Culture and spread

throughout the globe.

• Format: Paperback
• Language: English
• ISBN: 5481653028
• ISBN13: 9785481653020
• Release Date: January 1970
• Publisher: Infotech Publishers
• Length: 282 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"