E-Learning: Strategies for Delivering Knowledge in the Digital Age

By Marc J. Rosenberg

Book Overview

Internet and intranet technologies offer tremendous opportunities to bring learning into the mainstream of business. E-Learning outlines how to develop an organization-wide learning strategy based on cutting-edge technologies and explains the dramatic strategic, organizational, and technology issues involved.

Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
- Requirements for building a viable e-learning strategy
- How online learning will change the nature of training organizations
- Knowledge management and other new forms of e-learning

Marc J. Rosenberg, Ph.D. (Hillsborough, NJ) is an independent consultant specializing in knowledge management, e-learning strategy and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International.

• Format: Hardcover
• Language: English
• ISBN: 0071362681
• ISBN13: 9780071362689
• Release Date: November 2000
• Publisher: McGraw-Hill Companies
• Length: 344 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.3" x 9.4"

Customer Reviews

Excellent!!!

This book is a must!!! It is an essential approach for understanding eLearning beyond the myriad of applications and placing it as part of a wider framework.

Packed With Knowledge!

Author Marc Rosenberg provides one of the first books devoted to strategies for developing organization-wide, online learning. He goes beyond the obvious technological challenges of Web-based training to explain that technology and content are meaningless without a culture of learning. But creating this culture means confronting dramatic strategic, organizational and political issues. In this roadmap for building and sustaining a learning culture, Rosenberg offers an essential balance between the structure of e-learning (design and technology issues) and its implementation (acceptance and support issues). His book is an impassioned wake-up call to all executives who are concerned about the future of their organizations. To begin building your company’s culture of learning, ... arm yourself with this practical, yet philosophical, manual — a weapon for professionals on the front lines of the revolution in workspace learning.

E-Learning Review

This book walks the reader through all aspects of elearning, from the human side of learning theory to the technical side of capability development and deployment. This was an excellent starter book that covers all the bases when it comes to the subject of elearning. The index clearly presents all of the content so the book may also be used as a quick reference guide where the reader can focus only on those areas of interest.

Very comprehensive book with a broad look at KM

This book is great. I work for an e-learning company and I am glad that everything in this book is what I am doing with my clients as I work with them. There are several layers of building an e-learning strategy. Most companies don't think about this. This book starts with first build your strategy. Then find a vendor that will fit. You may have a blended solution to take care of all your needs. Then look at how you will have to reorganize your organizaiton, are you willing to cut the Instructor lead training budget to make E-Learning work? Are you ready to compliment your Instructor Lead Training with e-learning. It also tackels talking to Senior managers. This book had really helped me focus on the issue and prepare for them.

When e-learning becomes the learning strategy

Rosenbergs book is a must for anyone who plans to develop a learning strategy for the corporate world, but applies also to the changing perspective on learning in general. By having you ask yourself many important questions during the pre-planning and planning processes, pitfalls may be avoided. Too often the technology gets the blame when something goes wrong, but often the preparatory work (analysis of culture, purpose etc) has been handled too lightly. Rosenbergs strategically important questions may assist in allieviating these problems. In addition, several "E-learning Journeys", the experiences and reflections of corporate learning executives, are included to add on to the "usability"-value of Rosenbergs writings. The book is organized into three parts: Part I The Opportunity - which includes several definitions/clarifications of central concepts and a brief historical overview of e-learning. Part II New Approaches for E-Learning - in which CBT, WBT, Knowledge Management, Performance Support etc are presented and combined to meet the needs of a changing learning community. Part III Organizational Requirements for E-Learning - has a very practical approach to planning the comapny's e-learning strategy, in addition to including very important discussion of success factors as well as why e-learning projects fail. All in all, a book that may be read and read again as projects develop.