E-Consumers in the Era of New Tourism

Chapter 1: An Introduction to Consumer Metamorphosis in the Digital Age.- Chapter 2: Mobile Communication and Applications in Tourism.- Chapter 3: Usage of E-loyalty Programs in Hospitality Industry.- Chapter 4: New Toy of Marketing Communication in Tourism: Gamification.- Chapter 5: The Symbolic Representation of Tourism Destinations: A Semiotic Analysis.- Chapter 6: Customer Decision on Hotel Booking via Mobile Phone Applications: A Case Study of Luxury Hotels in Bangkok.- Chapter 7: MoViT: A 3D Mobile Virtual Tour App of Panguil River Eco-Park.- Chapter 8: Marketing for new tourism perceived by East-Asian e-consumers.

• Format: Hardcover
• Language: English
• ISBN: 9811000859
• ISBN13: 9789811000850
• Release Date: January 2016
• Publisher: Springer
• Length: 139 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"