E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience

By David Travis

Book Overview

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

• Format: Paperback
• Language: English
• ISBN: 0415258340
• ISBN13: 9780415258340
• Release Date: December 2002
• Publisher: CRC Press
• Length: 200 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.3" x 9.4"
• Grade Range: Postsecondary and higher