E-Commerce Management: Text and Cases

By Sandeep Krishnamurthy

E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0324152523
• ISBN13: 9780324152524
• Release Date: July 2002
• Publisher: Cengage Learning
• Length: 460 Pages
• Weight: 1.80 lbs.
• Dimensions: 8.8" x 1.0" x 7.8"

Customer Reviews

A useful text!!

My Husband teaches third and fourth year university students, and found this to a valuable resource for an e-commerce management paper. His comments: This is well written (interesting even!) and informative on business models and relatively current cases, the book avoids getting into technical detail. Excellent for the purpose of getting IT strong students to think about where they fit and how their skills can complement others. I would suggest that this text be useful for senior IT or Management students alike.

Innovative book with in-depth treatment of the subject.

Managing the e-commerce operations of a function effectively is crucial to the long-term success of any company these days. This is one of the rare books that provides an in-depth look at all aspects of e-commerce management. I highly recommend it.

Fantastic book.

I am passionate about E-Commerce. But, I am disappointed with most books on the topic. This is a HUGE exception. This is a great book that captured my imagination and pushed my thinking. This book does a great job explaning the CONCEPTS and IDEAS that drive E-Commerce. I HIGHLY recommend it to anybody whose job involves E-Business or E-Commerce.

Great book. Highly recommended.

Sandeep was the instructor for our E-commerce MBA class (University of Washington Bothell, Class of 2002), and we had the pleasure of 'revewing' initial drafts of some of the book's chapters. Most e-commerce books have been written by IS professionals and academics, focusing on information architechture and process redesign. A key reason for my preference of this book over other similar books, is the author's big-picture yet detailed focus on business models, maketing and technology (technical overview of the Internet). I suspect the author's background in marketing played an important role in designing this book with this three-pronged, interdisciplinary approach.disclaimer: I have contributed information to the NTT DoCoMo Case Study.