E-Business to the Power of 12: The Principles of .Competition

by Thomas Power, Bryan Boswell, Mike Weber

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• Format: Paperback
• Language: English
• ISBN: 0273650211
• ISBN13: 9780273650218
• Release Date: February 2001
• Publisher: FT Press
• Length: 263 Pages
• Weight: 1.12 lbs.
• Dimensions: 1.0" x 6.7" x 8.3"

Customer Reviews

E-Business is NOT easy, but it CAN be made simple.

E-Business to the Power of 12: The Principles of. dotCompetition is a breakthrough! For a long time we've had the 4P's of marketing; now we have the 12 P's of E-Business. In order to really understand and effectively manage anything, such as an electronic business, you must have a 'unified' model that everyone understands and is able to manage respectively. In other words, the business itself needs to be viewable in 'context' so that you can gauge where you stand at any given time and make smart management decisions accordingly. In this fast paced, totally accountable world of electronic business, this is the core to success. Many companies today, tend to engage in e-business projects; ventures or transformation long before a unified business model and a context for both development and management is established. Many important steps such as learning, planning, and thorough strategy analysis are either skipped or rushed prior to execution; steps that will ultimately maintain alignment between business development, operations, management and marketing in an electronic environment. As a result, electronic enterprises, in particular, due to typically rapid evolution, pay a price for a long time to come trying to manage what becomes unmanageable. Large and small enterprises alike are also sold e-business solutions prematurely, as "the" answer to their problems and often from vendors ill-equipped to best handle the job within the "context" of the e-business management strategy; something many enterprises simply do not have. At a time when there is dependency on a host of outsourced companies to operate aspects of your business outside of core competencies, and assuming it's a solid business to be in the first place; ensuring that certain principles and phases of development are adhered to is vital to long term success. Thomas Power, co founder of Ecademy.com, after thousands of interviews with Internet luminaries such as Dell, Gates, Bezos and Ballmer, successful e-business operators and the like, can help "power" your business with "E-Business to the Power of 12: The Principles of. dotCompetition. Not only are these principles powerful, they are also organized in such a way that they operate as a 'platform', on which you can develop an e-business management strategy and better streamline business development, operations, management and marketing in an electronic environment. You will now know where you stand, what many of your issues are and how to proceed. Once you've read the book, you can interact with Thomas Power and co, along with e-professionals in major markets around the world at Ecademy.com. Learn, network and develop your e-business within the context of this principle-centered platform. Ecademy.com is the place to be if you're involved with electronic business.