E-Business and E-Commerce Management: Strategy, Implementation and Practice

By Dave Chaffey

Book Overview

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273719602
• ISBN13: 9780273719601
• Release Date: January 2011
• Publisher: Pearson College Div
• Length: 764 Pages
• Weight: 3.34 lbs.
• Dimensions: 10.3" x 1.3" x 7.5"