E-Business and E-Commerce Management: Strategy, Implementation, and Practice

By Dave Chaffey

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273683780
• ISBN13: 9780273683780
• Release Date: January 2004
• Publisher: Pearson
• Length: 589 Pages
• Weight: 2.30 lbs.
• Dimensions: 9.5" x 1.0" x 7.3"