E-Business and E-Commerce for Managers

By Harvey M. Deitel and DEITEL

Book Overview

Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business "e-Business and e-Commerce for Managers" starts by reviewing today's... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130323640
• ISBN13: 9780130323644
• Release Date: January 2001
• Publisher: Prentice Hall
• Length: 794 Pages
• Weight: 3.65 lbs.
• Dimensions: 9.5" x 1.3" x 7.3"

Customer Reviews

Excellent undergraduate textbook and overview

I've used this book as a textbook in an undergraduate e-Business course intended to be taken by business students. In my opinion, it is the finest one on the market for this purpose. It covers a wide variety of topics in sufficient depth to give good foundational understanding. My only two complaints are: The appendix material on HTML is not needed in the book. Anyone interested in that topic is probably going to buy another more complete book on the topic (perhaps even another Deitel book).The biggest problem, though, is that this book is becoming very dated. It was made available in 2000. Much has changed since then. Most textbooks of this sort are updated every 2 years. This one needs to be updated to a second edition.

e-Business & e-Commerce management clearly explained.

Deitel & Deitel have explained e-Business and e-Commerce in an easy to read and understand manner. It is directed to managers who may have a less technical background than those wanting to understand the nuts and bolts of Internet programming. This book discusses the management aspect of e-business and e-commerce, focusing on e-business models, development and management of e-business sites, online financial transactions, security and legal issues, and marketing. The book includes excellent case studies of the various e-business models. It would make an excellent text for either a graduate or undergraduate course in electronic commerce from a management focus. It is also an excellent primer for non-technical managers moving to an e-business model.