Dynamics of International Advertising : Theoretical and Practical Perspectives

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Dynamics of International Advertising: Theoreti...

Edition Description

Now in its fourth edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes...

Edition Details

Format:Paperback

Language:English

ISBN:163667061X

Format: Paperback

Condition:

75.67

Quantity:

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Dynamics of International Advertising: Theoreti...

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