Dual-Channel Supply Chain Decisions with Risk-Averse Behavior

by Dong-Ping Song and Bo Li

In the era of e-commerce and digitalization, new commercial patterns and opportunities are emerging. For example, in addition to traditional reselling marketing channels, manufacturers can easily open direct channels using a variety of digital marketing strategies. These new marketing channels will cause conflict and competition between manufacturers and resellers. This raises the important question of how to make optimal decisions for multiple players...

• Format: Hardcover
• Language: English
• ISBN: 1800610394
• ISBN13: 9781800610392
• Release Date: September 2021
• Publisher: World Scientific Publishing Europe Ltd
• Length: 240 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"