Drugs to Market: Creating Value and Advantage in the Pharmaceutical Industry

by Howard Thomas and William C. Bogner

The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

• Format: Hardcover
• Language: English
• ISBN: 0080425593
• ISBN13: 9780080425597
• Release Date: June 1996
• Publisher: Pergamon
• Length: 208 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"