Dreamweaving: The Secret to Overwhelming Your Business Competition

by Michael Chandler

One day, a clever marketer seizes upon a brilliant solution to get consumers to buy his product, even though it is lethal. Through his research, he has learned that many people in his target market are fascinated by the American cowboy. He proceeds to put the cowboy front and center and make the product an essential but secondary part of that cowboy's appearance. It works, but what is it? Why did it work? How can it work for you?

What the...

• Format: Hardcover
• Language: English
• ISBN: 1589801008
• ISBN13: 9781589801004
• Release Date: January 2003
• Publisher: Pelican Publishing Company
• Length: 192 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.2" x 9.7"