Douyin, TikTok and China's Online Screen Industry: The Rise of Short-Video Platforms

By Chunmeizi Su

This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of the Chinese born and operated platform TikTok and its parallel platform Douyin.

• Format: Paperback
• Language: English
• ISBN: 1032198303
• ISBN13: 9781032198309
• Release Date: December 2024
• Publisher: Routledge
• Length: 144 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"