Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement

By Jonathan Boehman and David Weigelt

Book Overview

Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consumers in the marketplace, despite an... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0980211832
• ISBN13: 9780980211832
• Release Date: March 2009
• Publisher: LINX Corp
• Length: 224 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.9" x 6.3" x 9.2"