Don't Be That Brand: No Nonsense Book on Consumer Behaviour for Young Marketers

By Vedant Bhrambhatt

Young marketers, stop guessing what customers want. This book cracks the code through 16 gripping stories-from family councils killing gadget launches to algorithms becoming your new neighbor. Each chapter reveals one critical problem, dissects the consumer science solution, and delivers practical fixes that actually work.

Vedant Bhrambhatt guides you through real-world failures turned triumphs. Learn why your TikTok ads flop while competitors dominate. Discover how to segment beyond demographics into real need sets. Master persuasion that doesn't annoy.

16 chapters. 16 problems solved
Your marketing game, levelled up.

• Format: Paperback
• Language: English
• ISBN: 9391680801
• ISBN13: 9789391680800
• Release Date: January 2026
• Publisher: Esteem Publication
• Length: 212 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.5" x 5.0" x 8.0"