For all kinds of marketers and businesses, YouTube is one of the most underrated platforms for reaching a massive audience and gaining more fans and followers.Of course everyone knows what YouTube is: it's the video sharing platform owned by Google that you can use to upload videos, watch other people's videos and comment on videos or subscribe to your favorite creators. What many people don't realize though is just how massive YouTube is.YouTube has over one billion users and nearly a third of all people online have signed up for it. Every single day, people watch hundreds of millions of hours of content. Through mobile alone, YouTube manages to reach more people between 18-49 than any cable TV network in the US.YouTube is actually the second biggest search engine in the world. This is huge because it means that you can get almost as much traffic from YouTube as you can from Google. But unlike Google, YouTube is all about video which gives you the option to really engage your viewers in a more powerful way. Video is fantastic for marketing because it grabs attention and is highly engaging. What's more, is that video can get a point across much more quickly and efficiently than an article can.
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