Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising

By Katrina VanHuss and Otis Fulton

Change behaviors. Change lives.Peer-to-peer (P2P) events raise more than $1.5 billion for the top 30 U.S. nonprofit programs annually. This amount could be much greater if nonprofits better understood the fundamentals of human behavior and its effect an organization's ability to fundraise. Why do people volunteer and fundraise for causes? Dollar Dash is a study into the psychology behind P2P fundraising and the fuel that drives volunteer behavior. This book will teach you the keys to acquiring, retaining, and maximizing the support of donors and volunteers.Dollar Dash takes the findings of behavioral economics and applies them to the nonprofit world. Some of what you will learn is counterintuitive: - Incentives don't work - rewarding supporters with valuable gifts is demotivating- It's not "all about the mission" - Great events don't often raise great moneyThis book chronicles the stories of some of the most successful P2P fundraisers, from Relay For Life and the March of Dimes to the Ice Bucket Challenge. Along the way, there are interviews with some of the world's greatest nonprofit thinkers. Dollar Dash is guaranteed to change forever the way you approach your P2P fundraising strategy. The result will be in your organization's bottom line."This is fascinating stuff that is too long coming to nonprofit work. For-profit entities have been studying consumer behavior a long time. Now Katrina and Otis are helping bring nonprofits up to speed."Jeff Rupp, Vice President, Association of Fundraising Professionals "Katrina and Otis have looked under the hood in a way no else has in regard to the peer-to-peer fundraiser's mind. Their work is comparable to what is called "consumer behavior" in the for-profit sector. This is a must read!Mark Davis, Vice President, Blackbaud, Inc.

• Format: Paperback
• Language: English
• ISBN: 0692835229
• ISBN13: 9780692835227
• Release Date: February 2017
• Publisher: Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising
• Length: 164 Pages
• Weight: 0.57 lbs.
• Dimensions: 9.0" x 0.4" x 6.0"