Doing Well While Doing Good: The Marketing Link Between Business & Nonprofit Causes

By L. Lawrence Embley

Examines what cause-related marketing is, how it works, and how the private sector can capitalize on it both to make money and, at the same time, to fashion a better society. In the process, it discusses how to use cause-related marketing to expand existing business and to attract new business.

• Format: Hardcover
• Language: English
• ISBN: 0132198746
• ISBN13: 9780132198745
• Release Date: January 1993
• Publisher: Prentice Hall Direct
• Length: 300 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.3" x 1.2" x 6.4"

Customer Reviews

Heart and mind can go together

There has been several books written on corporate social responsiblity but none that compare to "Doing Well While Doing Good." The author has done a great job of revealing not only the importance of corporate citizenship from a dollars and sense standpoint but also highlighting those organizations that have made a real difference for so many worthy causes struggling for a share of the philanthropic pie.