Doing Business in China

By Ambler Tim and Tim Ambler

Book Overview

China has changed dramatically since the first edition of Doing Business in China was published in 2000, but the second, third and now this fourth edition have kept pace with the rapid developments. China is now far more international but the fundamental business culture has not altered greatly. The new edition of this highly successful textbook offers Western and non-Chinese businesspeople a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context.

Building on the strengths of the previous editions, the book provides a guide to market entry, managing operations and marketing in this unique social and cultural environment by including:

Factors that lead to business success

14 new or revised case studies, including include windfarms, fine wines and new consultancy businesses

Discussion of marketing issues, notably products, pricing, distribution, advertising and promotion

Dos and don'ts when choosing business partners and negotiating

Guides to further resources in local cultures to help businesses tailor their strategies to local conditions.

Offering a fresh look at the evolving marketplaces and their interactions with government and the army, the fourth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

• Format: Paperback
• Language: English
• ISBN: 1138944831
• ISBN13: 9781138944831
• Release Date: December 2016
• Publisher: Routledge
• Length: 258 Pages
• Weight: 0.70 lbs.
• Dimensions: 8.5" x 0.6" x 5.4"

Customer Reviews

How to do the business in China ?

Doing business in China!Relation, Relation And Relation....If you are using your American or European style to work and even partner with China's firms, you must be failure in the end.Relationship with the Government and officials are the major concerns when you stepping into the door of China.Think Global and hire Local Chinese people is the only way to have the final success with your partner in China.China means: " Always in the historical culture " So don't think about China with your American Standard !Try to learn with your local Chinese people (doer)Anyway, China is opened now and also needed to face the ways for WTO ! Reckon, China can learn from their European and American business partners from today.

This book is essential to appreciating the Chinese psyche...

Particularly impressive is the author's approach at presenting the Chinese thought process in such a manner that Westerners can not only understand the Chinese psyche, but respect and learn from it as well. This book was perhaps one of the most enlightening books I have read in a while. There is a a concerted effort to show business protocol and potential avenues of entry, but more importantly this book addresses the fundamental social concepts that need to be FULLY understood before attempting to grow in China.

authorative and insightful

Of the vast number of books about China, this one is a very useful account of how successfully doing business in China. Western Managers at the forefront in China should read this book which brings together a lifetime of research and practice on China.