Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth

by Inder Sidhu

Innovate for the future or optimize the present? Reach new markets or build existing ones? Don't choose. Don't settle. Do both. Here's how. Over the past seven years, Cisco's Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it--and how you can, too. Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure...

• Format: Paperback
• Language: English
• ISBN: 0133480453
• ISBN13: 9780133480450
• Release Date: May 2010
• Publisher: FT Press
• Length: 224 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"