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Paperback Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth Book

ISBN: 0133480453

ISBN13: 9780133480450

Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth

Innovate for the future or optimize the present? Reach new markets or build existing ones? Don't choose. Don't settle. Do both. Here's how. Over the past seven years, Cisco's Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it--and how you can, too. Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure...

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