Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing

by Jason Burby and Shane Atchison

Book Overview

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?

Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how...

• Format: Hardcover
• Language: English
• ISBN: 0071847863
• ISBN13: 9780071847865
• Release Date: April 2015
• Publisher: McGraw-Hill Education
• Length: 368 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.7" x 9.1"