Does Marketing Need Reform?: Fresh Perspectives on the Future

By Jagdish N. Sheth and Raj Sisodia

Book Overview

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

• Format: Hardcover
• Language: English
• ISBN: 076561698X
• ISBN13: 9780765616982
• Release Date: February 2006
• Publisher: Routledge
• Length: 360 Pages
• Weight: 1.64 lbs.
• Dimensions: 1.1" x 7.0" x 10.1"