Does Branding Affect Consumer Purchase Decision?

By Tania Shaikh

A case study of Coca Cola and Pepsi has been undertaken in order to comprehend whether or not branding affects consumer purchase decesion. Previous research ' The Pepsi Challenge' has been emulated... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639270290
• ISBN13: 9783639270297
• Release Date: July 2010
• Publisher: VDM Verlag
• Length: 136 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"