Do You Speak Pharmacy?

By Fiona Sartoretto Verna

What language should a pharmacy speak to respond to changes in the market?This book explores a new vision for the pharmacy where people go not just to find a solution to their problems, but to feel good about themselves. Let's move away from the stereotypical dark pharmacy and the pharmacist mounted on his pedestal counter thinking about how to make more money. Let's think about a different type of pharmacy, one that is professional and based not only on offers and discounts but on the experience their customers have when they are there.So let's talk about a new pharmacy language. A 5-Star pharmacy looks at a range of themes: marketing, categorization, storytelling, space optimization, focal points, customer care, and the phygital experience.This is an indispensable handbook for every independent or chain pharmacy who love their job and are passionate about their customers.

• Format: Paperback
• Language: English
• ISBN: 1790736110
• ISBN13: 9781790736119
• Release Date: January 2019
• Publisher: Independently published
• Length: 210 Pages
• Weight: 0.83 lbs.
• Dimensions: 9.0" x 0.5" x 6.0"