Do the right things: Evaluating and selecting ideas and projects in innovation

By Ernesto Gutierrez

Successful innovation isn't just about efficiency ("doing things right") but also about strategic choice ("doing the right things"). However, choosing the right innovation projects is challenging due to uncertainty, ambiguity, lack of information, and human behavior--like biases and self-interest. In Do the Right Things, Ernesto Gutiérrez presents these complexities through a comic that combines scientific insights and humor, helping readers better understand innovation management and critically reflect on existing models.

• Format: Paperback
• Language: English
• ISBN: B0F5QKTWZN
• ISBN13: 9798280421301
• Release Date: April 2025
• Publisher: Independently published
• Length: 52 Pages
• Dimensions: 9.0" x 0.1" x 6.0"