Do-It-Yourself Marketing Research

By Albert Blankenship and George Edward Breen

Book Overview

A collection of marketing research techniques for non-specialists. This guide aims to show what kind of marketing research will be useful in a particular situation, how to plan the research, and then... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007007450X
• ISBN13: 9780070074507
• Release Date: January 1989
• Publisher: McGraw-Hill
• Weight: 13.67 lbs.
• Dimensions: 1.0" x 7.7" x 9.5"

Customer Reviews

Intelligent & interesting guide to do-it-yourself marketing

I first bought George Breen's book, "Do It Yourself Marketing" back in the early 80's. It's still on my shelf of reference books.It's an interesting and helpful book that demystifies marketing research. It's filled with common-sense advice, it's well-written, and it's easy to read. A home run!Breen's books is so good, that it's one of the few books I recommend in my own book, "The Publicity Handbook." Nice job, Mr. Breen!