Do-It-Yourself Advertising, Direct Mail, and Publicity: Ready to Use Templates, Worksheets, and Examples

by Sarah White, John Woods, John A. Woods

Book by White, Sarah, Woods, John, Woods, John A. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1558504885
• ISBN13: 9781558504882
• Release Date: October 1995
• Publisher: Adams Media Corporation
• Length: 492 Pages
• Weight: 1.94 lbs.
• Dimensions: 1.5" x 7.0" x 10.0"

Customer Reviews

THE how-to book on advertising for small business.

This book provides detailed how-to information on advertising using the following media: print (newspapers, magazines, brochures, outdoor), radio, television, direct mail, as well as gaining free publicity and creating your own look for your letterhead, business cards, etc. Every chapter includes all you need to know, with precise instructions, examples, and templates for planning (scheduling, budgeting, determining the best medium to achieve your goals). It also includes chapters on planning your advertising program. If you want to take advantage of advertising to increase the sales of your business, this is the book you need