Divided Spirits: Tequila, Mezcal, and the Politics of Production Volume 56

by Sarah Bowen

Book Overview

Divided Spirits tells the stories of tequila and mezcal, two of Mexico's most iconic products. In doing so, the book illustrates how neoliberalism influences the production, branding, and regulation of local foods and drinks. It also challenges the strategy of relying on "alternative" markets to protect food cultures and rural livelihoods.

In recent years, as consumers increasingly demand to connect with the people and places that produce...

• Format: Paperback
• Language: English
• ISBN: 0520281055
• ISBN13: 9780520281059
• Release Date: October 2015
• Publisher: University of California Press
• Length: 280 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 5.7" x 8.9"