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Business & Investing Books > Marketing & Sales Books > Divide and Conquer: Target Your Customers Through Market Segmentation
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Divide and Conquer: Target Your Customers Throu... 0471176338 Book Cover

Divide and Conquer: Target Your Customers Throu...

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Edition Description

"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today." -Joseph E. DeDeo Chairman of Latin America,Young...

Edition Details
Format:Hardcover
Language:English
ISBN:0471176338
Format: Hardcover
Condition:
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