Distribution and e-commerce

By Montana Joshua Mbi Mbambi and Gabriel Malongo Mpidi

Distribution and E-commerce" analyzes the evolution of distribution in the digital age, marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive, selective, exclusive) and their strategic role. It then explores digital transformation, the impact of marketplaces, social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies, the importance of logistics and merchandising, and the challenges of e-business sustainability. Finally, it highlights future prospects: personalization, automation and environmental responsibility.

• Format: Paperback
• Language: English
• ISBN: 6208955106
• ISBN13: 9786208955106
• Release Date: June 2025
• Publisher: Our Knowledge Publishing
• Length: 104 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"