If customers have a positive experience with any product or service, they will recommend a company to their friends. So, happy customers can help you build credibility and bring in more business. They help to develop the core of every business and should always be your top priority. This book shows tips on improving customer service and creating customer loyalty through: - Why customer service is such an important part of your marketing; - The simple ingredients required to implement a company-wide policy of exceptional customer service; - The systems required to create a customer service experience; - The different types of customers and what you can learn from each of them; - How to ensure that you're improving your customer service over time; - What to do when the customer is wrong; - How to monitor the internet for customer service intervention opportunities. After finishing this book, you'll improve brand perception and increase word-of-mouth advertising as well as earn profits from differentiating for your organization.
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