Discourse, Identities and Genres in Corporate Communication: Sponsorship, Advertising and Organizational Communication

By Ed. by Paola Evangelisti Allori and Giuliana Garzone.

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company's image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.

• Format: Paperback
• Language: English
• ISBN: 3034305915
• ISBN13: 9783034305914
• Release Date: March 2011
• Publisher: Peter Lang Group Ag, International Academic P
• Length: 324 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"