Disaster in Dearborn: The Story of the Edsel

by Thomas E. Bonsall

Book Overview

Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles. The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story-how the Edsel was planned, created, produced, and marketed.

• Format: Hardcover
• Language: English
• ISBN: 0804746540
• ISBN13: 9780804746540
• Release Date: August 2002
• Publisher: Stanford General Books
• Length: 240 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.9" x 6.9" x 10.3"