Direct Marketing Success: What Works and Why

by Freeman F. Gosden

For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ''how'' and the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471513288
• ISBN13: 9780471513285
• Release Date: November 1989
• Publisher: Wiley
• Length: 248 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

First-time Direct Market Book

The principles written in Direct Marketing Success are tried and true. This book should be in every direct marketer's library or close to his/her desk. The 40/40/20 rule is one that I learned about by reading this book and know it now to be absolutely true. I would have liked more specific detail on testing and obviously predates the Internet, so a new version is needed. If I could only keep 10 books, this book would be one of them.

Informative manual for expanding sales efforts

I was looking for a manual or book to help me in preparing a mail offer to the public power market. Mr. Gosden's prose were very readable and very helpful. The only shortcoming of this book, that I have used for over six years, is that it is sometimes too broad in scope for my application. In general, it is an excellent 'how-to' for beginners. As an after thought; the author's name is Freeman Gosden,Jr., not Gosden Freeman