Direct Marketing: Strategy, Planning, Execution

By Edward L. Nash

Book Overview

The master strategist of direct marketing has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070460191
• ISBN13: 9780070460195
• Release Date: January 1982
• Publisher: McGraw-Hill
• Length: 423 Pages
• Weight: 1.85 lbs.

Customer Reviews

my comments

A comprehensive book on direct marketing and offers insights into strategic directions.Perhaps some relevant cases could aid in the teaching process.The section on legal issues can be elaborated further as well as have a broad south Asian perspective to cover issues in the emerging economies. Highly recommended for the students and practitioners of Direct Marketing.

Definitive, complete, timeless

Mr. Nash, I love this book. I say "love" instead of "loved" because it's not a book you read once. It has become a valuable resource for our company. Thank you.