Direct Marketing Rules of Thumb: 1000 Practical and Profitable Ideas to Help You Improve Response, Save Money and Increase Efficiency in Your Direct Program

By Nat G. Bodian

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• Format: Hardcover
• Language: English
• ISBN: 007113297X
• ISBN13: 9780071132978
• Release Date: July 1995
• Publisher: McGraw-Hill Education (ISE Editions)
• Length: 432 Pages
• Weight: 12.79 lbs.