Skip to content
Paperback Direct Marketing Management Book

ISBN: 0130804347

ISBN13: 9780130804341

Direct Marketing Management

Select Format

Select Condition ThriftBooks Help Icon


Format: Paperback

Condition: Acceptable

Save $114.48!
List Price $128.67

1 Available

Book Overview

Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.

Customer Reviews

2 ratings


All basic idea about direct marketing that you must read.

Accolades for "Direct Marketing Management"!

This book takes the philosphy and strategy of direct marketing and translates it into an actionable plan. I found this book to be more advanced than most in explaining the concepts and giving good, practical advice that can be immediately implemented. I use it as a tool for new marketing professionals in my organization as well as for an evening class in Business to Business Marketing.
Copyright © 2023 Terms of Use | Privacy Policy | Do Not Sell My Personal Information | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured