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Paperback Direct Marketing Management Book

ISBN: 0130804347

ISBN13: 9780130804341

Direct Marketing Management

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Format: Paperback

Condition: Very Good*

*Best Available: (missing dust jacket)

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Book Overview

Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and... This description may be from another edition of this product.

Customer Reviews

2 ratings

Good!

All basic idea about direct marketing that you must read.

Accolades for "Direct Marketing Management"!

This book takes the philosphy and strategy of direct marketing and translates it into an actionable plan. I found this book to be more advanced than most in explaining the concepts and giving good, practical advice that can be immediately implemented. I use it as a tool for new marketing professionals in my organization as well as for an evening class in Business to Business Marketing.
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