Direct Marketing: A Step-by-Step Guide to Effective Planning and Targeting (Marketing in Action Series)

By Roddy Mullin

Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for marketing qualifications, need to have... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749436778
• ISBN13: 9780749436773
• Release Date: October 2002
• Publisher: Kogan Page Business Books
• Length: 180 Pages
• Weight: 0.66 lbs.
• Dimensions: 9.2" x 0.5" x 6.1"