The Dartnell direct mail and mail order handbook

By Richard S. Hodgson and Hodgson, Richard S.,

Book Overview

Now in its 13th edition, this popular "standby" continues to serve management as a comprehensive and up-to-date source of useful data and information on problems related to sales. The book covers the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0850130077
• ISBN13: 9780850130072
• Release Date: January 1974
• Publisher: Dartnell Corp
• Length: 1555 Pages
• Weight: 3.70 lbs.

Customer Reviews

Best Reference Book I've ever read

I've been in the direct marketing business for 40 years. This title by Hodgson was the first I ever read that made me undedrstand the direct mail business and I have purchased and read every edition that has been released since the first I read.